The Marketing Glossary: Key Terms, Concepts, and Applications

Clemente, Mark N.

ISBN 10: 081445030X / ISBN 13: 9780814450307

Published by AMACOM, 1992

About this Item

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Bibliographic Details

• Title: The Marketing Glossary: Key Terms, Concepts, and Applications
• Publisher: AMACOM
• Publication Date: 1992
• Language: English
• ISBN 10: 081445030X
• ISBN 13: 9780814450307
• Binding: hardcover
• Condition: Good

About this title

Synopsis

Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more