Marketing

Language: English

Published by SAGE Publications Ltd, GB, 2010

1848608780 / 9781848608788

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Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.   - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Seller Inventory # LU-9781848608788

Title
Marketing
Author
Gavin Jack, James Fitchett, Michael Saren, Mark Tadajewski, Ming Lim, Nick Ellis, Matthew Higgins
Publisher
SAGE Publications Ltd, GB
Publication year
2010
Condition
New
Binding
Paperback
Language
English
ISBN 10
1848608780
ISBN 13
9781848608788
Item weight
480 grams

Rarewaves.com UK

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