Marketing of Financial Services: A Case Study of Indian Banking Sector
Jaskaran Singh Dhillon
ISBN 10: 3846554030 ISBN 13: 9783846554036
Published by LAP LAMBERT Academic Publishing, 2012
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Marketing of Financial Services: A Case Study of Indian Banking Sector | Jaskaran Singh Dhillon | Taschenbuch | 400 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783846554036 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106119641
Synopsis:
Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today’s market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals.
About the Author: Dr. Jaskaran Singh Dhillon has 22 years of experience in Industry, Teaching and Research. He is Ph.D in Management and has many publication at national and international level journals and magazines. He has couple of books to his credit on various issues on Management. Presently he is Professor and Director in Swift Group of Colleges in India.
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Title: Marketing of Financial Services: A Case ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2012
Binding: Taschenbuch
Condition: Neu
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Marketing of Financial Services: A Case Study of Indian Banking Sector
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3846554030
ISBN 13: 9783846554036
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Dhillon Jaskaran SinghDr. Jaskaran Singh Dhillon has 22 years of experience in Industry, Teaching and Research. He is Ph.D in Management and has many publication at national and international level journals and magazines. He has coup. Seller Inventory # 5498663
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Marketing of Financial Services: A Case Study of Indian Banking Sector
Published by
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3846554030
ISBN 13: 9783846554036
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today's market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 400 pp. Englisch. Seller Inventory # 9783846554036
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Marketing of Financial Services: A Case Study of Indian Banking Sector
Published by
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3846554030
ISBN 13: 9783846554036
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today s market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals. 400 pp. Englisch. Seller Inventory # 9783846554036
Seller Image
Marketing of Financial Services: A Case Study of Indian Banking Sector
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3846554030
ISBN 13: 9783846554036
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today s market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals. Seller Inventory # 9783846554036