Marketing of Financial Services: A Case Study of Indian Banking Sector

Language: English

Published by LAP LAMBERT Academic Publishing, 2012

3846554030 / 9783846554036

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today s market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals.…

Seller Inventory # 9783846554036

Title
Marketing of Financial Services: A Case Study of Indian Banking Sector
Author
Jaskaran Singh Dhillon
Publisher
LAP LAMBERT Academic Publishing
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3846554030
ISBN 13
9783846554036
Item weight
614 grams
Dimensions
220x150x25 mm

AHA-BUCH GmbH

Einbeck, Germany

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