Marketing Essentials
Dibb, Sally, Simkin, Lyndon
ISBN 10: 1408073684 ISBN 13: 9781408073681
Published by Cengage Learning, 2013
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15381264-20
Synopsis:
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
About the Authors:
Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.
Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Essentials
Publisher: Cengage Learning
Publication Date: 2013
Binding: Soft cover
Condition: Very Good
Edition: 2nd Edition