Title: Marketing of Engineering Consultancy Services: A Global Perspective
Publisher: American Society of Mechanical Engineers
Publication Date: 2018
Language: English
ISBN 10: 079186183X
ISBN 13: 9780791861837
Binding: Paperback
Condition: New
Dimensions: 15.24 centimeters width by 0.76 centimeters height by 22.86 centimeters depth
Weight: 195 grams

About this title

Synopsis

Marketing of Engineering Consultancy Services:

A Global Perspective

Pradeep Kumar Chatterjee and Partho Pratim Chatterjee

Marketing of Engineering Consultancy Services has always been a complex and

multi-disciplinary subject, more so in a world of interconnected economies. The

cross-border sourcing of services as an integral part of the global value chain

gained momentum with enhanced economic globalization. We are in the cusp of

the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set

to change the way we live and work. This technology disruption is spearheaded

by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning.

As the global economy and society undergoes a tectonic shift to post-industrial

information society with knowledge capital as its new resource, marketing of

services is concurrently experiencing a paradigm shift. This book is a unique

blend of the authors’ decades of experience in the engineering consultancy

service industry, combined with scholarly and academic excellence.

With this book, readers should be able to:

• Understand engineering consultancy services and the market paradigms from

a global perspective.

• Understand the unique features of engineering consultancy services and their

implications for marketing.

• Explain the quality elements of engineering consultancy services.

• Understand the issues concerning the quality, cost-benefit analysis of quality

of engineering consultancy services.

• Understand how engineering consultants are appointed by clients under

international competitive bidding (ICB).

• Define marketing of engineering consultancy services and explain why

scientific marketing is essential for engineering consultancy firms.

• Understand the client relationship, the people (engineer) factor, Internal

marketing.

• Formulate marketing mixes (8Ps) for engineering consultancy services

• And much more!

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

RAREWAVES.COM LIMITED
Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE, United Kingdom

Sale & Shipping Terms

Terms of Sale

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Rarewaves.com UK, London, London, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping Terms

Please note that we do not offer Priority shipping to any country.

We currently do not ship to the below countries:

Russia
Belarus
Ukraine
Israel

Please do not attempt to place orders with any of these countries as a ship to address - they will be cancelled.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	60 to 60 business days	60 to 60 business days
First item	� 65.00	� 100.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.