Marketing in a Digital World
Language: English
Published by Emerald Publishing Limited, 2019
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and m.
Seller Inventory # 284004412
- Title
- Marketing in a Digital World
- Author
- Aric Rindfleisch|Alan J. Malter
- Publisher
- Emerald Publishing Limited
- Publication year
- 2019
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1787563405
- ISBN 13
- 9781787563407
- Series
- Book 7 of 13: Review of Marketing Research
"Synopsis" may belong to another edition of this title.
About the Author
Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois, USA. Aric's research, which mainly focuses on consumers, brands, interfirm relationships and new product development, has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, and Strategic Management Journal.Â
"About the title" may belong to another edition of this title.
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