Marketing: Defined, Explained, Applied (Mymarketinglab)

Levens, Michael

ISBN 10: 0132177153 / ISBN 13: 9780132177153

Published by Pearson, 2011

About this Item

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001051949U

Bibliographic Details

Title: Marketing: Defined, Explained, Applied (...

Publisher: Pearson

Publication Date: 2011

Binding: paperback

Condition: Good

Edition: 2nd Edition.

About this title

Synopsis:

A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text--rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.