Marketing: Defined, Explained, Applied

Levens, Michael

ISBN 10: 013607569X / ISBN 13: 9780136075691

Published by Prentice Hall, 2009

About this Item

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G013607569XI3N00

Bibliographic Details

Title: Marketing: Defined, Explained, Applied

Publisher: Prentice Hall

Publication Date: 2009

Binding: Paperback

Condition: Good

Dust Jacket Condition: No Jacket

About this title

Synopsis:

Undergraduate Principles of Marketing textbook

 

A unique marketing text based on student feedback. 

 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

Synopsis:

Undergraduate Principles of Marketing textbook A unique marketing text based on student feedback. Marketing: Defined, Explained, Applied is a unique, new text that was written and designed based on student feedback. With a visual and organizational style that draws students into the material while clearly presenting key information and core concepts, this text is the most usable reference guide for Principles of Marketing courses.