Marketing: Defined, Explained, Applied

Levens, Michael

ISBN 10: 013607569X / ISBN 13: 9780136075691

Published by Pearson College Div, 2009

About this Item

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Bibliographic Details

Title: Marketing: Defined, Explained, Applied

Publisher: Pearson College Div

Publication Date: 2009

Binding: Paperback

Condition: Good

About this title

Synopsis:

Undergraduate Principles of Marketing textbook

 

A unique marketing text based on student feedback. 

 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

Synopsis:

Undergraduate Principles of Marketing textbook A unique marketing text based on student feedback. Marketing: Defined, Explained, Applied is a unique, new text that was written and designed based on student feedback. With a visual and organizational style that draws students into the material while clearly presenting key information and core concepts, this text is the most usable reference guide for Principles of Marketing courses.