Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (2nd Edition)

Levens, Michael P

ISBN 10: 0133879259 ISBN 13: 9780133879254

Published by Pearson, 2014

Used Soft cover

From World of Books (was SecondSale), Montgomery, IL, U.S.A. Seller rating 5 out of 5 stars

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Synopsis:

A unique and easy-to-read breakdown of marketing information.

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text–rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

0133879259 / 9780133879254 Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:

0132177153 / 9780132177153 Marketing: Defined, Explained, Applied

0133783197 / 9780133783193 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Defined, Explained, Applied

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Marketing: Defined, Explained, Applied Plus ...
Publisher: Pearson
Publication Date: 2014
Binding: Soft cover
Condition: Good
Edition: 2nd Edition

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