Marketing: A Critical Textbook
Language: English
Published by Sage Pubns Ltd, 2010
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 154.67
Quantity: 2 available
Add to basketItem description from seller
256 pages. 9.45x6.61x0.63 inches. In Stock.
Seller Inventory # x-1848608780
- Title
- Marketing: A Critical Textbook
- Author
- Jack, Gavin/ Higgins, Matthew/ Fitchett, James/ Ellis, Nick
- Publisher
- Sage Pubns Ltd
- Publication year
- 2010
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1848608780
- ISBN 13
- 9781848608788
- Item weight
- 0.45 kilograms
Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
"Synopsis" may belong to another edition of this title.
About the Author
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Legal entity name: Edward Bowditch Ltd
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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