Marketing in Creative Industries (Paperback)
Language: English
Published by Bloomsbury Publishing PLC, London, 2025
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 49.37
Quantity: 1 available
Add to basketItem description from seller
Paperback. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds artists, curators, fashion designers, for example must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the authors marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context. Focusing on the authors innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781350522602
- Title
- Marketing in Creative Industries (Paperback)
- Author
- Gabriele Troilo
- Publisher
- Bloomsbury Publishing PLC, London
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1350522600
- ISBN 13
- 9781350522602
- Edition
- 2nd Edition
Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds – artists, curators, fashion designers, for example – must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author’s marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.
This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.
Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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