Title: B to B Marketing: Creating & Implementing a Successful Business-To-Business Marketing Program
Publisher: Probus Professional Pub
Publication Date: 1992
Language: English
ISBN 10: 1557382999
ISBN 13: 9781557382993
Binding: Hardcover
Condition: Very Good

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Synopsis

Discusses the special demands of the business to business marketing and selling process, with information on designing information systems, analyzing the competition, and forecasting a company's sales

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