Marketing in Context: Setting the Scene

Language: English

Published by Palgrave Macmillan, 2013

1349452033 / 9781349452033

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Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324. . 2013. 1st ed. 2013. paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781349452033

Title
Marketing in Context: Setting the Scene
Author
Hackley, Chris
Publisher
Palgrave Macmillan
Publication year
2013
Condition
New
Binding
Soft cover
Language
English
ISBN 10
1349452033
ISBN 13
9781349452033

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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