Marketing: Connecting With Customers, 2nd
Language: English
Published by Pearson Education, Upper Saddle River, NJ, 2002
- Softcover
- Used
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- Title
- Marketing: Connecting With Customers, 2nd
- Author
- Harrell, Gilbert D.
- Publisher
- Pearson Education, Upper Saddle River, NJ
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0130334944
- ISBN 13
- 9780130334947
- Edition
- 2nd Edition.
Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do―CONNECT with their customers―through technology, through relationships, and with diversity―globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The second edition of Marketing- Connecting with Customers builds on the foundation of the first edition while extending the "connecting with customers" theme. A new Bricks or Clicks feature at the end of every chapter shows how companies are embracing—or shunning—the Internet in their efforts to connect with customers, and new vignettes and examples are sprinkled throughout the text to show how companies are connecting with customers right now. These companies range from well-known e-commerce firms such as eBay, Yahoo!, and Palm Pilot, to lesser-known EnronOnline for energy and CAVE, which provides an automatic virtual environment.
To further enhance the experience, the Mastering Marketing CD-ROM can be shrink-wrapped to the text for a nominal fee. Mastering Marketing is a multimedia CD-ROM that uses video and interactive exercises to involve students in actively learning core marketing concepts through a fictional e-business, Canto, as it faces practical marketing problems. Students make decisions by relating key concepts from the book to questions based on the marketing issues faced by the staff of Canto.
"About the title" may belong to another edition of this title.
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