Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time
Language: English
Published by Live Oak Book Company, 2011
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 4.24
Quantity: 1 available
Add to basketItem description from seller
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: Determine whether you need a product or a positioning concept Learn tips and tricks to accelerate your concept writing efforts Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard Write Benefit statements that consumers understand and differentiate a product or service Craft Reasons to Believe that are consumer meaningful and relevant Prepare a concept to maximize quantitative testing potential.
Seller Inventory # CIN1936909146VG
- Title
- Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time
- Author
- Martha Guidry
- Publisher
- Live Oak Book Company
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1936909146
- ISBN 13
- 9781936909148
"Synopsis" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 8.18 |
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
900 Knell Road
Montgomery, IL U.S.A. 60538
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