Marketing Concepts Strategies

Simkin, Lyndon; Pride, William; Ferrell; Dibb, Sally

ISBN 10: 1473760275 / ISBN 13: 9781473760271

Published by Cengage Learning EMEA, 2019

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00076206059

Bibliographic Details

Title: Marketing Concepts Strategies

Publisher: Cengage Learning EMEA

Publication Date: 2019

Binding: Soft cover

Condition: Very Good

About this title

Synopsis:

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

About the Authors:

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA.

O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.