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Bibliographic Details

Title: Marketing: Concepts and Strategies

Publisher: Cengage Learning 01/01/1980

Publication Date: 1980

Condition: Very Good

Edition: 4th Edition

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Synopsis:

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

Product Description:

MARKETING: CONCEPTS AND STRATEGIES (4TH ED.)

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