Marketing Communications: A European Perspective

De Pelsmacker, Patrick

ISBN 10: 129213576X / ISBN 13: 9781292135762

Published by Pearson

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbs4619631285

Bibliographic Details

• Title: Marketing Communications: A European Perspective
• Publisher: Pearson
• Language: English
• ISBN 10: 129213576X
• ISBN 13: 9781292135762
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

 

About the Author

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University.

Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School.

Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot.