Marketing Communications : A European Perspective
De Pelsmacker, Patrick, Van Den Bergh, Joeri, Geuens, Maggie
ISBN 10: 129213576X ISBN 13: 9781292135762
Published by Pearson Education, Limited, 2017
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 40484304-20
Synopsis:
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
About the Author:
Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University.
Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School.
Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Communications : A European ...
Publisher: Pearson Education, Limited
Publication Date: 2017
Binding: Soft cover
Condition: Very Good