Marketing Communication and Public Relations
Published by Enkay Publishing House, 209, Hari Sadan, Opp. Fire Station20, Ansari Road, Darya GanjNew Delhi-100 002 IndiaPh: 011-23264996-97Fax: 91-011-23264997, 2011
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Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
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Item description from seller
Contents Preface 1 Marketing communication an introduction 2 Public relations an introduction 3 The role of communication in management 4 Strategic communications 5 Post integrated marketing communications creativity consistency and effective resource allocation 6 Interactive marketing communications 7 Excellence in public relations and communication management 8 New media influences and implications for the public relations profession 9 Public relations and communication strategy implementation plan 10 Public relation and the innovation in communication system 11 Effective communication and public relations 12 The psychology of public relations communication 13 New media new influences and implication for public relations 14 Evaluation and measurement in marketing trends and challenges 15 The Structure of online marketing communication channels 16 Problems of companies marketing communication management Bibliography Index Marketing communication and public relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers It is now possible for an individual to be just as efficient in broadcasting information both positive and negative about an organization as it is for a large corporation to promote itself The social networking that allows the quick and easy dissemination of information and mis-information is in part a product of changes in online communication channels but these communication channels are in part enabled by such social networking jacket 280 pp.…
Seller Inventory # 87553
Bibliographic details
- Title
- Marketing Communication and Public Relations
- Author
- N.H. Mullick and Mohd. Altaf Khan
- Publisher
- Enkay Publishing House, 209, Hari Sadan, Opp. Fire Station20, Ansari Road, Darya GanjNew Delhi-100 002 IndiaPh: 011-23264996-97Fax: 91-011-23264997
- Publication year
- 2011
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
Shipping rates from India to U.S.A.
| Item | 20 to 24 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 14.81 | £ 27.08 |
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