Marketing Communication: New Approaches, Technologies, and Styles

Language: English

Published by OUP Oxford, 2006

0199276943 / 9780199276943

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Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students, and marketing professionals. It is intended as a supplemental reader for undergraduate, graduate, and MBA courses. Editor(s): Kimmel, Allan J. Num Pages: 320 pages, Tables and line drawings. BIC Classification: GTC; KJMV7; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 27. Weight in Grams: 632. . 2005. Illustrated. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780199276943

Title
Marketing Communication: New Approaches, Technologies, and Styles
Author
. Ed(s): Kimmel, Allan J.
Publisher
OUP Oxford
Publication year
2006
Condition
New
Binding
Hardcover
Language
English
ISBN 10
0199276943
ISBN 13
9780199276943

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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