Marketing Channels : A Management View

Rosenbloom, Bert

ISBN 10: 0324186932 / ISBN 13: 9780324186932

Published by South-Western College Pub, 2003

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP92585584

Synopsis:

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Review: "The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University

"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University

-The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it.- -- Stephanie Bibb, Chicago State University

-The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text.- -- Jeffrey Hittler, Indiana University

Bibliographic Details

Title: Marketing Channels : A Management View
Publisher: South-Western College Pub
Publication Date: 2003
Binding: Hardcover
Condition: Very Good
Edition: 7th Edition.