Marketing and the Bottom Line
Language: English
Published by Pearson Education, 2004
- Softcover
- Used
Condition: Used - Good
£ 8.09
Quantity: 1 available
Add to basketItem description from seller
: Este libro explora la importancia de medir el impacto del marketing en el flujo de caja y el valor para los accionistas. Tim Ambler presenta métricas clave y estrategias para evaluar el rendimiento del marketing, destacando la necesidad de claridad en los objetivos y la evaluación del desempeño. Con ejemplos de empresas reales, el autor ofrece una guía práctica para que los profesionales del marketing demuestren el valor de sus esfuerzos y obtengan el consenso de la alta dirección sobre la inversión en marketing. EAN: 9780273661948 Tipo: Libros Categoría: Negocios y Economía Título: Marketing and the Bottom Line Autor: Tim Ambler Editorial: Pearson Education Idioma: en Páginas: 336 Formato: tapa blanda.
Seller Inventory # Happ-2026-08-13-6eca1c57
- Title
- Marketing and the Bottom Line
- Author
- Tim Ambler
- Publisher
- Pearson Education
- Publication year
- 2004
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273661949
- ISBN 13
- 9780273661948
- Edition
- 2nd Edition
"The subject is critically important and Ambler's ideas are provocative."
Philip Kotler
" Far and away the best book for a senior manager who is interested in understanding marketing's impact on his or her organization."
Journal of Marketing, January 04
Marketing really isn't different, and it really isn't impossible to measure. It’s an investment. Unless you can measure its impact, you're wasting your money.
Select the right metrics for your company and ensure a regular assessment of marketing by top management in order to keep performance on track. Here, for the first time, is a book that explains the "why" as well as the "what" and the "how" of marketing metrics.
Market Leader
"This book is a big step forward in assessing marketing impact - an area which is short of regular performance management." Sir John Egan, CBI
"Synopsis" may belong to another edition of this title.
About the Author
TIM AMBLER
Tim Ambler joined London Business School in 1991 and is aSenior Fellow. His research includes the measurement of marketing performanceand brand equity ('Marketing Metrics'), advertising and promotionseffectiveness, marketing in China and overseas market entry. Apart from theprivate sector, he researches government waste arising from bureaucracy andregulation.
He has published an introductory text, Marketing fromAdvertising to Zen, in the Financial Times Guide series, Doingbusiness with China (with Morgan Witzel), and, also published by FinancialTimes Prentice Hall, The Silk Road to International Marketing (withChris Styles). Recent papers include how advertising works, co-authored withDemetrios Vakratsas, in the Journal of Marketing; with Kent Grayson,advertising agency - client relationships in the Journal of MarketingResearch; and, with Chris Styles and Wang Xiucun, channel relationships inChina in the International Journal of Research in Marketing. He hasalso published in the Journal of Service Research, Journal of MarketingManagement, International Journal of Advertising, Asia Pacific Journal ofManagement, and the Financial Times.
Tim Ambler was previously Joint Managing Director ofInternational Distillers and Vintners (IDV - now part of Diageo), responsiblefor strategy, acquisitions and marketing. He holds Master's degrees inMathematics from Oxford and Business from the Sloan School (M.I.T). Afterqualifying as a Chartered Accountant with Peat Marwick andMitchell (now KPMG), it took him 5 years to discover that keepingscore was a lot less fun than marketing. The same proved to be truefor general management and he is grateful to London Business School forproviding the freedom to rediscover what marketing is all about.
"About the title" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 7 to 12 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 7.54 | £ 16.76 |
Payment methods
Store description
Hamelyn es una librería online ubicada en Madrid con más de 700.000 referencias distintas de libros de segunda mano. Todos pasan un exhaustivo control de calidad, reciclando todos aquellos que no se encuentren aptos para su lectura.
Seller's business information
Hamelyn Technologies
C. de los Llanos de Jerez, 1
Coslada, Madrid, Spain 28823
Terms of sale
Company Name: Hamelyn Technologies, S.L.
TAX IDENTIFICATION NUMBER: B-01658244
Registered office: C. de los Llanos de Jerez, 1, 28823 Coslada, Madrid
Intra-Community VAT number: ESB01658244
Returns:
C. de los Llanos de Jerez, 1, 28823 Coslada, Madrid.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Hamelyn, Madrid, Madrid, Spain, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All shipments will have tracking number, however, free shipments will not provide tracking information.
Urgent shipment to any point of peninsular Spain with guaranteed delivery in 24/48 working hours.
Shipping to autonomous cities, Canary Islands and Balearic Islands with delivery in 2-7 working days.
Shipments to Europe with delivery in 2-10 working days.
Shipments outside Europe with delivery in 5-20 working days.