Marketing Behavior of Coconut Producers in Tamil Nadu : Awareness & Preferences of Value added products
Language: English
Published by LAP LAMBERT Academic Publishing, 2013
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 52.80
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing of coconut is more complicated since majority of the farmers do not have knowledge and skill for marketing of their produce in southern India. Furthermore, lack of storage facilities, inadequate arrangements for grading, standardization, market information, credit availability and transport forced them to sell their produce immediately after the harvest at low prices to the local traders. The book is aimed to bring to limelight the characteristics of coconut producers and to assess their marketing behavior and inventories the various value added products of coconut. It helps to know the problems in coconut production and suggestions to overcome the same. It also provides valuable guidelines in formulating programmes for different clientele and helps the policy makers to make necessary changes which would brighten the prospects of coconut producers.
Seller Inventory # 9783659467783
- Title
- Marketing Behavior of Coconut Producers in Tamil Nadu : Awareness & Preferences of Value added products
- Author
- Dhara Rajendran
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2013
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659467782
- ISBN 13
- 9783659467783
- Item weight
- 191 grams
- Dimensions
- 220x150x8 mm
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About the Author
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|---|---|---|
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