Marketing Analytics

Language: English

Published by University of Virginia Press, US, 2021

0813945151 / 9780813945156

Series: Book 1 of 1 - Darden Business

  • Hardcover
  • New
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Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.…

Seller Inventory # LU-9780813945156

Title
Marketing Analytics
Author
Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Publisher
University of Virginia Press, US
Publication year
2021
Condition
New
Binding
Hardback
Language
English
ISBN 10
0813945151
ISBN 13
9780813945156
Item weight
743 grams
Series
Book 1 of 1: Darden Business

Rarewaves USA United

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 20, 2025

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