Marketing Analytics: Essential Tools for Data-Driven Decisions
Language: English
Published by UNIV OF VIRGINIA PR, 2021
Series: Book 1 of 1 - Darden Business
- Hardcover
- New
Condition: New
£ 31.47
Quantity: Over 20 available
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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
Seller Inventory # 408051453
- Title
- Marketing Analytics: Essential Tools for Data-Driven Decisions
- Author
- Rajkumar Venkatesan|Paul W. Farris|Ronald T. Wilcox
- Publisher
- UNIV OF VIRGINIA PR
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0813945151
- ISBN 13
- 9780813945156
- Series
- Book 1 of 1: Darden Business
The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.
Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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