Marketing Analytics

Language: English

Published by LAP LAMBERT Academic Publishing Sep 2021, 2021

6204201794 / 9786204201795

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success. 92 pp. Englisch.…

Seller Inventory # 9786204201795

Title
Marketing Analytics
Author
B Merceline Anitha
Publisher
LAP LAMBERT Academic Publishing Sep 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6204201794
ISBN 13
9786204201795
Item weight
155 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
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BuchWeltWeit Ludwig Meier e.K.

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