Marketing to the Aging Population
Language: English
Published by Springer International Publishing AG, CH, 2023
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 99.61
Quantity: Over 20 available
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This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Seller Inventory # LU-9783031130991
- Title
- Marketing to the Aging Population
- Author
- George P. Moschis
- Publisher
- Springer International Publishing AG, CH
- Publication year
- 2023
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3031130995
- ISBN 13
- 9783031130991
- Edition
- 2022 ed.
- Series
- Book 297 of 339: Management for Professionals
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 9 to 14 business days | 9 to 14 business days |
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