Marketing and Advertising Law in a Process of Harmonisation
Language: English
Published by Bloomsbury Publishing PLC, GB, 2019
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 54.24
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Add to basketItem description from seller
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
Seller Inventory # LU-9781509932122
- Title
- Marketing and Advertising Law in a Process of Harmonisation
- Author
- Ulf Bernitz
- Publisher
- Bloomsbury Publishing PLC, GB
- Publication year
- 2019
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1509932127
- ISBN 13
- 9781509932122
- Item weight
- 408 grams
- Series
- Book 45 of 79: Modern Studies in European Law
"Synopsis" may belong to another edition of this title.
About the Author
Caroline Heide-Jørgensen is Professor of Competition Law and Unfair Competition at the Faculty of Law at the Unversity of Copenhagen.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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