Marketing (3rd edition of Economics and Management College core curriculum materials)(Chinese Edition)

Published by Higher Education, 2000

7040306107 / 9787040306101

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Language:Chinese.Pages Number: 338 Publisher: Higher Education Pub. Date :2010-08-01 version 3. Contents: Chapter 1 Introduction to marketing guide Case of Shanghai World Expo: brand Games section outlines the process of marketing Section II Marketing and business cases from Huawei marketing 4Ps and 4Cs interpretation of the basic concepts of gene Summary Review questions Chapter 2 market thinking and market behavior to guide the case of Amway in China's market environment. the two transforma.

Title
Marketing (3rd edition of Economics and Management College core curriculum materials)(Chinese Edition)
Author
JIN RUN GUI
Publisher
Higher Education
Publication year
2000
Condition
New
Binding
paperback
ISBN 10
7040306107
ISBN 13
9787040306101

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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