Marketing 3
Language: German
Published by Springer Berlin Heidelberg Mrz 1995, 1995
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 21.71
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Das vorliegende Buch ist der letzte Band eines dreiteiligen Werkes, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind die verschiedenen Teilbereiche des Marketing-Management: Marketing-Planung, Marketing-Kontrolle, Marketing-Organisation und Führung im Marketing.Das didaktische Konzept dieses Buches läßt sich wie folgt charakterisieren: Die wesentlichen Inhalte werden zum einen aus theoretischer Sicht dargestellt, zum anderen wird die praktische Anwendbarkeit im Marketing-Bereich erörtert. Das methodische Instrumentarium wird durchweg anhand von Beispielen erläutert. Dies macht das Buch auch bei der Beschäftigung mit speziellen Fragestellungen des Marketing-Managements für Studenten und Praktiker unverzichtbar. 272 pp. Deutsch.
Seller Inventory # 9783540587484
- Title
- Marketing 3
- Author
- Ralph Berndt
- Publisher
- Springer Berlin Heidelberg Mrz 1995
- Publication year
- 1995
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3540587489
- ISBN 13
- 9783540587484
- Edition
- 2nd Edition
- Item weight
- 417 grams
- Dimensions
- 235x155x15 mm
Das didaktische Konzept dieses Buches läßt sich wie folgt charakterisieren: Die wesentlichen Inhalte werden zum einen aus theoretischer Sicht dargestellt, zum anderen wird die praktische Anwendbarkeit im Marketing-Bereich erörtert. Das methodische Instrumentarium wird durchweg anhand von Beispielen erläutert. Dies macht das Buch auch bei der Beschäftigung mit speziellen Fragestellungen des Marketing-Managements für Studenten und Praktiker unverzichtbar.
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
Germany
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