Marketing\ s Role in Economic Development
Language: English
Published by Quorum Books, 1993
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book exami.
Seller Inventory # 447103677
- Title
- Marketing\ s Role in Economic Development
- Author
- Reddy, Allan C.|Campbell, David P.
- Publisher
- Quorum Books
- Publication year
- 1993
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899307663
- ISBN 13
- 9780899307664
After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
"Synopsis" may belong to another edition of this title.
About the Author
ALLAN C. REDDY is Professor of Marketing at Valdosta State University, Valdosta, Georgia. He has published in International Journal of Management, Journal of Applied Business Research, Journal of Health Care Marketing, and other business journals.
DAVID P. CAMPBELL is Associate Professor of Marketing at Valdosta State University. His research has been widely published in such forums as the Journal of the Academy of Marketing Science, Journal of Business and Entrepreneurship, and several proceedings.
"About the title" may belong to another edition of this title.
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| Item | 16 to 45 business days | 16 to 45 business days |
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