"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser

"This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers

"The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe

"Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill

In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower marketers to harness the power of their investment and make the most of the partners involved in their film and photography projects.

About the Author

Jillian Gibbs is a seasoned marketing production consultant, author, award-winning CEO, renowned speaker, and supporter of sustainable production and women in leadership. With over 30 years of experience, she has worked with top brands, guiding their creative production efforts and helping them achieve impactful results. Gibbs is the founder and CEO of Advertising Production Resources, a global advisory company specializing in production investment management. She is a frequent contributor to industry publications and a trusted advisor to marketing professionals and industry associations worldwide.For more information on how to leverage the content of this book for learning and development purposes, please visit www.creativeproductionformarketers.com.

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