It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1956934138-8-1

Contact seller

Report this item

Bibliographic Details

Title: A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Publisher: Category Pirates (edition )
Publication Date: 2021
Language: English
ISBN 10: 1956934138
ISBN 13: 9781956934137
Binding: Paperback
Condition: Very Good

About this title

Synopsis

A mediocre Category Designer will beat a world-class marketer every day of the week.

The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale. But are you building your business? More importantly, are any of these efforts going to compound over time and establish you as the category leader?

Christopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the authorities of Category Creation and Category Design in the digital world. Pirate Christopher is a 3x CMO, Pirate Eddie has driven over $8 billion in annual sales generated for companies, and Pirate Cole is a serial writing entrepreneur, and together they have put together A Marketer's Guide To Category Design.

In this book, you will learn:

✓ There is a new category of "human" in today's world: Native Digitals (people under the age of 35 years old). And if you are a Native Analog, then all of your marketing efforts need to sit in this new context called, "For Native Digitals, the digital world is the real world."

✓ Why so many marketers, entrepreneurs, executives, and even investors fall for The Big Brand Lie (falsely believing it's the company's "brand" customers care about).

✓ The "Better" Trap: why comparison marketing never works, and causes comparison-focused companies to fight over only 24% of the market.

✓ How to successfully execute a Dam The Demand strategy, stopping customers in the "old" world and moving them over to the new & different future you are creating.

✓ How to launch a Lightning Strike Strategy—and why "Peanut Butter Marketing" (spread out evenly throughout the year) is a guaranteed path to irrelevancy.

✓ What most marketers don't understand about Black Friday, and why discount campaigns and coupons are a bad way to grow your business.

✓ And finally, the difference between content marketing that captures people's attention and makes a difference versus content that goes nowhere.

If you are a marketer, or an entrepreneur/executive who wants to approach marketing through a category lens, this is the book for you.

"About this title" may belong to another edition of this title.

Store Description

BooksRun helps save money on books. Founded in 2014, we are an independent online bookseller with thousands of happy customers and top ratings. With millions of titles in stock, from fiction to textbooks, we have the best book selection and prices 90% below the list price. We ship all orders the same day or the next business day. Expedited shipping arrives in 2 - 5 business days. Returns are accepted within 30 days of delivery. We are committed to providing each customer with the highest standard of customer service.� Please carefully check the book?s description and condition before ordering. If you have any questions or issues, please contact us first. Thank you for choosing BooksRun!

Visit Seller's Storefront

Seller's business information

AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

Sale & Shipping Terms

Terms of Sale

30 days hassle-free returns guaranteed!

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to BooksRun, Philadelphia, Pennsylvania, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 8 business days	3 to 6 business days
First item	� 0.00	� 2.97

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment Methods

Add to Wants