Market Structure of Sports

Scully, Gerald W.

ISBN 10: 0226743950 / ISBN 13: 9780226743950

Published by University of Chicago Press, 1995

Unread book in perfect condition. Seller Inventory # 644689

Synopsis:

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

Synopsis: Through an economic assessment of the business of professional sports and prospects for the future in the United States, this study examines factors that determine players' salaries, management practices and franchise values, and long- and short-term corporate ownership. It shows, for example, that while economic growth since 1975 was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that should interest business economists and professionals in sports management.

Bibliographic Details

Title: Market Structure of Sports
Publisher: University of Chicago Press
Publication Date: 1995
Binding: Soft cover
Condition: As New