Market Signals from Online Behavior (Consumer Corner: Unconventional Lessons from Consumer Behavior)
Language: English
Published by Purdue Scholarly Publishing Services, 2025
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 19.85
Quantity: 2 available
Add to basketItem description from seller
113 pages. 5.50x0.24x8.50 inches. In Stock. This item is printed on demand.
Seller Inventory # __1626713022
- Title
- Market Signals from Online Behavior (Consumer Corner: Unconventional Lessons from Consumer Behavior)
- Author
- Olynk Widmar, Nicole J. (Author)/ Smith, Michael L. (Author)/ Robinson, Erin (Author)
- Publisher
- Purdue Scholarly Publishing Services
- Publication year
- 2025
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1626713022
- ISBN 13
- 9781626713024
- Item weight
- 0.15 kilograms
Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.
Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, or shifting attitudes toward convenience and cost, the consumer voice online often reflects more than opinion. It signals action.
Blending applied research with cultural commentary, this book highlights what it means to listen to contemporary consumers, and how those insights shape, reflect, and sometimes surprise the industries built to serve them. For agribusiness professionals, communicators, and anyone trying to keep pace with an ever-evolving consumer landscape, Market Signals From Online Behavior offers a grounded yet agile perspective on the many ways we can learn from customers, even when they are not speaking to us directly.
"Synopsis" may belong to another edition of this title.
About the Author
Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University's Department of Agricultural Economics.
Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University's Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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