Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Language: English
Published by Springer, 2018
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 76.43
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Add to basketItem description from seller
Seller Inventory # 9811088179
- Title
- Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
- Author
- Dolnicar, Sara (Author)/ Grün, Bettina (Author)/ Leisch, Friedrich (Author)
- Publisher
- Springer
- Publication year
- 2018
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 9811088179
- ISBN 13
- 9789811088179
- Item weight
- 1.05 kilograms
- Series
- Book 163 of 339: Management for Professionals
This book is published open access under a CC BY 4.0 license.
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier.
The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
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About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
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Exeter, United Kingdom EX3 0PP
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