Market Research in Practice: An Introduction to Gaining Greater Market Insight
Language: English
Published by Kogan Page, 2016
- Softcover
- Used
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.St Vincent de Paul of Lane County
AbeBooks seller since March 11, 2014
Condition: Used - Very good
£ 5.44
Quantity: 1 available
Add to basketItem description from seller
Paperback 100% of proceeds go to charity! May have signs of use, wear and minor cosmetic defects.
Seller Inventory # E-06-6251
- Title
- Market Research in Practice: An Introduction to Gaining Greater Market Insight
- Author
- Hague, Paul, Cupman, Julia, Harrison, Matthew, Truman, Oliver
- Publisher
- Kogan Page
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749475854
- ISBN 13
- 9780749475857
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
About the Author
<p><b>Julia Cupman</b> started her career conducting research for television documentaries for the BBC and ITV. She then moved into commercial research and is now on the board of B2B International as a Global Director, where she has led research projects for over 70 large companies across a variety of industry sectors. In 2011, Julia pioneered the Net Value Score - a tool used for assessing the perceived value of brands - which has since been incorporated into several hundred research studies to guide companies on their brand positioning and brand equity. Julia is a member of the Marketing Research Association, American Marketing Association, Business Marketing Association, and ESOMAR.</p>
<p><b>Oliver Truman </b>is a director of B2B International and has a responsibility for technical development. He is a graduate in linguistics from Manchester University and began his career as a market research interviewer at B2B international eight years ago. He has moved through the ranks with various assignments as a research executive, website development, through to his board appointment.<br><br><b>Oliver Truman </b>is a prolific contributor to B2B websites and blogs. Oliver's clients include Samsung, E.ON, Kaspersky, Vocollect, Shell, Microsoft, and Zurich Insurance.</p>
<b>Paul Hague, </b>based in Manchester, UK,<b> </b>is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of <i>Market Research in Practice 5e </i>and <i>The Business Model Handbook, </i>also published by Kogan Page<i>.</i>
"About the title" may belong to another edition of this title.
St Vincent de Paul of Lane County
Eugene, OR, U.S.A.
AbeBooks seller since March 11, 2014
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 1 to 5 business days |
|---|---|---|
| First item | £ 3.01 | £ 7.55 |
Payment methods
Store description
St Vinnie's Charitable Books is the online book storefront for St Vincent de Paul Society of Lane County Oregon. We are a charitable organization that serves over 84,000 people annually through homeless shelters, affordable housing and emergency services. We are passionate about books and sell over 1 million books annually throughout though our retail operations.
Specialty
Textbooks, Antiques and Collectibles, Mathematics, Business & Economics, History, Fiction, Religion, First Edition Books, Biographies & Autobiographies, ReferenceSeller's business information
St Vincent de Paul of Lane County
2890 Chad Drive
Eugene, OR U.S.A. 97408
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to St Vincent de Paul of Lane County, Eugene, Oregon, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders usually ship within 1 business day. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.