Market Research in Practice: An Introduction to Gaining Greater Market Insight
Harrison, Matthew; Cupman, Julia; Truman, Oliver; Hague, Paul
Language: English
Published by Kogan Page, 2016
- Softcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Very good
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- Title
- Market Research in Practice: An Introduction to Gaining Greater Market Insight
- Author
- Harrison, Matthew; Cupman, Julia; Truman, Oliver; Hague, Paul
- Publisher
- Kogan Page
- Publication year
- 2016
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749475854
- ISBN 13
- 9780749475857
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
About the Author
<p><b>Julia Cupman</b> started her career conducting research for television documentaries for the BBC and ITV. She then moved into commercial research and is now on the board of B2B International as a Global Director, where she has led research projects for over 70 large companies across a variety of industry sectors. In 2011, Julia pioneered the Net Value Score - a tool used for assessing the perceived value of brands - which has since been incorporated into several hundred research studies to guide companies on their brand positioning and brand equity. Julia is a member of the Marketing Research Association, American Marketing Association, Business Marketing Association, and ESOMAR.</p>
<p><b>Oliver Truman </b>is a director of B2B International and has a responsibility for technical development. He is a graduate in linguistics from Manchester University and began his career as a market research interviewer at B2B international eight years ago. He has moved through the ranks with various assignments as a research executive, website development, through to his board appointment.<br><br><b>Oliver Truman </b>is a prolific contributor to B2B websites and blogs. Oliver's clients include Samsung, E.ON, Kaspersky, Vocollect, Shell, Microsoft, and Zurich Insurance.</p>
<b>Paul Hague, </b>based in Manchester, UK,<b> </b>is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of <i>Market Research in Practice 5e </i>and <i>The Business Model Handbook, </i>also published by Kogan Page<i>.</i>
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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