Market Practice in a Nonprofit Setting

Language: English

Published by LAP LAMBERT Academic Publishing Jul 2012, 2012

3848496429 / 9783848496426

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This item is printed on demand - Print on Demand Titel. Neuware -Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.…

Seller Inventory # 9783848496426

Title
Market Practice in a Nonprofit Setting
Author
Linus Lundell
Publisher
LAP LAMBERT Academic Publishing Jul 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3848496429
ISBN 13
9783848496426
Item weight
149 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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