Market Practice in a Nonprofit Setting : A Case Study of the Swedish Cancer Society
Language: English
Published by LAP LAMBERT Academic Publishing, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 42.89
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry.…
Seller Inventory # 9783848496426
- Title
- Market Practice in a Nonprofit Setting : A Case Study of the Swedish Cancer Society
- Author
- Linus Lundell
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3848496429
- ISBN 13
- 9783848496426
- Item weight
- 149 grams
- Dimensions
- 220x150x6 mm
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About the Author
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