Market New Products Successfully: Using Simulated Test Market Technology

Clancy, Kevin J.; Krieg, Peter C.; Wolf, Marianne McGarry

ISBN 10: 0739111795 ISBN 13: 9780739111796
Published by Lexington Books, 2006
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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