The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Day, George S.
ISBN 10: 0684864673 ISBN 13: 9780684864679
Published by Free Press, 1999
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About this Item
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Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0684864673I2N00
Synopsis:
"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
About the Author: George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
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Bibliographic Details
Title: The Market Driven Organization: ...
Publisher: Free Press
Publication Date: 1999
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket
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Other book format. , . NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.Author: George S. DayFormat: Other book formatNumber of Pages: 304Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Other book format. Seller Inventory # 9780684864679-SECONDHAND