The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Language: English
Published by Free Press, 2007
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
£ 59.91
Quantity: 1 available
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Seller Inventory # Q-1416584617
- Title
- The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
- Author
- Day, George S
- Publisher
- Free Press
- Publication year
- 2007
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 1416584617
- ISBN 13
- 9781416584612
- Item weight
- 16 ounces
- Dimensions
- 6x0x9
In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems.
Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.
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About the Author
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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