Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
Webster Jr., Frederick E.
ISBN 10: 0471595764 ISBN 13: 9780471595762
Published by Wiley, 1994
Used
Hardcover
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Wonder Book, Frederick, MD, U.S.A.
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About this Item
Description:
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # T09B-03172
Synopsis:
Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
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Bibliographic Details
Title: Market-Driven Management: Using The New ...
Publisher: Wiley
Publication Date: 1994
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included