Market-Driven Management
Language: English
Published by John Wiley & Sons Inc, 1994
- Softcover
- Used
Condition: Used - Very good
£ 5.21
Quantity: 1 available
Add to basketItem description from seller
: Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial. EAN: 9780471595762 Tipo: Libros Categoría: Negocios y Economía Título: Market-Driven Management Autor: Frederick E. Webster Jr. Editorial: John Wiley & Sons Inc Idioma: en Páginas: 336 Formato: tapa dura.
Seller Inventory # Happ-2025-01-28-357e5917
- Title
- Market-Driven Management
- Author
- Frederick E. Webster Jr.
- Publisher
- John Wiley & Sons Inc
- Publication year
- 1994
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471595764
- ISBN 13
- 9780471595762
"Synopsis" may belong to another edition of this title.
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