How to Market Computers and Information Technology

Language: English

Published by Palgrave Macmillan Jun 1994, 1994

0333608143 / 9780333608142

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: \* Selling and Account Management \* Customer Service \* Distribution Channels \* Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SGSpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 344 pp. Englisch.…

Seller Inventory # 9780333608142

Title
How to Market Computers and Information Technology
Author
Hamish E. Macarthur
Publisher
Palgrave Macmillan Jun 1994
Publication year
1994
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0333608143
ISBN 13
9780333608142
Edition
2nd Edition
Item weight
894 grams
Dimensions
297x210x19 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

Shipping rates from Germany to U.S.A.

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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Modernes Antiquariat - Bücher von 1960 bis heute

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buchversandmimpf2000

Germany