Market-Based Management. This item is unavailable.
Language: English
Published by Pearson (edition 6), 2012
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Fair
£ 5.78
Item description from seller
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 0130387754-7-1
- Title
- Market-Based Management
- Author
- Best, Roger
- Publisher
- Pearson (edition 6)
- Publication year
- 2012
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0130387754
- ISBN 13
- 9780130387752
- Edition
- 6.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
"Synopsis" may belong to another edition of this title.