Market-Based Management
Best, Roger
ISBN 10: 0130387754 ISBN 13: 9780130387752
Published by Pearson (edition 6), 2012
Used
Paperback
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About this Item
Description:
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0130387754-7-1
Synopsis:
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Market-Based Management
Publisher: Pearson (edition 6)
Publication Date: 2012
Binding: Paperback
Condition: Fair
Edition: 6.